Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others.

Creativity is the act of turning new and imaginative ideas into reality. Creativity is characterised by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Creativity involves two processes: thinking, then producing. If you have ideas but don’t act on them, you are imaginative but not creative.

Imagination vs. Creativity—how do you tell them apart? We’re here to explain the difference between the two and how they can work together to benefit your business or organization.

Imagination is not limited to artistic abilities or original ideas. It extends to problem-solving, critical thinking, and a willingness to explore different avenues of thought. It’s also about promoting a culture of curiosity and imagination, alowing us to see the world from various perspectives.