To think outside the box is to look further and to try not thinking of the obvious things, but to try thinking of the things beyond them …

Marketing as a discipline involves all the actions a company undertakes to draw in customers and maintain relationships with them. Networking with potential or past clients is part of the work too and may include writing thank you emails, playing golf with prospective clients, returning calls and emails quickly, and meeting with clients for coffee or a meal. At its most basic level, marketing seeks to match a company's products and services to customers who want access to those products. Matching products to customers ultimately ensures profitability.

The 5 Ps of marketing are an essential part of a successful marketing mix strategy. This mix consists of the actions brands take to market their products and services, using a framework with five core components: product, place, price, promotion, and people. These five elements have been the foundation of marketing strategies since the 1940s. Modern marketers have added “people” to create what is now commonly known as the 5 Ps of marketing.

Most importantly, they do not just convey information, they convey meaning. They bring a sense of significance to our knowledge. Stories are powerful because they mimic our experience of moving through the world – how we think, plan, act, and find meaning in our thoughts, plans, and actions.

Globalization and the rapid growth experienced in emerging markets in Asia, Africa and Latin America fulled the growth in International business in the last decade. Let us look at some of the key challenges and options to overcome these challenges.

International means between or involving different countries. It is facilitated by the Globalization Phenomenon, which increasingly erases the constraints of geography on economic, social and cultural arrangements.

Globalization is the connection of different parts of the world resulting in the expansion of international cultural, economic, and political activities. It is the process by which businesses and other organizations develop international influence or start operating on an International Scale.

Globalization has shrunk the boundaries of operating or doing businesses across the globe. With the rapid growth in business ventures, there is a significant enhancement in global trading in goods and services that have reached 25% of the entire GDP.