Vision is the ability to think about the future with imagination or wisdom.
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Importance of Vision in Business
A business vision is a clear picture of what direction the business is heading.
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Why is “Vision” important in Business?
To help your company grow and plow through all the future obstacles, you need to have a vision.
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The ‘vision’ refers to the highest goal you wish to attain when building a company. It is not enough to establish your idea and philosophies. Neither is it enough that your business is running. Establishing a company is just step one of the processes and there’s a lot more to follow. Whether your company will survive in the next few years will be the true test of its success.
To help your company grow and plow through all the future obstacles, you need to have a vision.
Where do you see your company going in the next 5 years? What innovations do you want to achieve? What are your financial goals? Are you transferring to a bigger office and hiring more employees? Do you want to have more branches? To which extent do you want to expand your networks?
All these are guide questions which should help you compose the most effective vision and mission statement for your company.
A business vision is a clear picture of what direction the business is heading.
It is the purpose that propels the entire company forward and is what will ultimately lead your company to success.
To help your company grow and plow through all the future obstacles, you need to have a vision.
Where do you see your company going in the next 5 years? What innovations do you want to achieve? What are your financial goals? Are you transferring to a bigger office and hiring more employees? Do you want to have more branches? To which extent do you want to expand your networks?
All these are guide questions which should help you compose the most effective vision and mission statement for your company.
A business vision is a clear picture of what direction the business is heading.
It is the purpose that propels the entire company forward and is what will ultimately lead your company to success.
Importance of Having An Effective Vision Statement
A very solid and straightforward vision statement can do two huge things for your company:
1. Develop loyalty in your employees .2. Maintain loyalty in your clientele.
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Every business or organization is composed of different-minded employees in different departments — finance, marketing, purchasing, etc. Each has its own set of daily and quarterly tasks to focus on and accomplish. The usual challenge is to make the job of these different departments come together.
For that to happen, they need to have one goal in mind, the ‘vision’ of the business. They need to know where they are headed so that every action and decision they make, even if they belong to different sectors, will lead to that one goal.
This is the main purpose of a vision statement.
The major reason why both employees and clients stay loyal to a brand is that they share many of its values. When a company is able to create a connection with the customers and employees, they can earn their loyalty for life. Employees will remain loyal to a company where their needs are met and the potential for future progress is clear. A motivational vision statement can also help employees remember that they are a big part of the company’s growth. Knowing that what they do contributes to the whole, these skilled employees would also feel more enthusiastic towards doing their best.
After all, helping the company also means helping themselves.
For that to happen, they need to have one goal in mind, the ‘vision’ of the business. They need to know where they are headed so that every action and decision they make, even if they belong to different sectors, will lead to that one goal.
This is the main purpose of a vision statement.
The major reason why both employees and clients stay loyal to a brand is that they share many of its values. When a company is able to create a connection with the customers and employees, they can earn their loyalty for life. Employees will remain loyal to a company where their needs are met and the potential for future progress is clear. A motivational vision statement can also help employees remember that they are a big part of the company’s growth. Knowing that what they do contributes to the whole, these skilled employees would also feel more enthusiastic towards doing their best.
After all, helping the company also means helping themselves.
How to Write A Vision Statement
1. Short — the more memorable it will be.
2. Simple — Use simple words that everyone will understand. This is to make sure your message is understood by people of all ages and backgrounds.
You can also try to use catchy words and phrases for better recall.
3. Specific to the business — When writing a vision statement keep it specific to your business.
Align your goals with the values of the company.
Make sure that when your customers and employees read your vision, they would get the gist of the products and/or services you’re providing.
4. Future-oriented — Always look towards the future of the company. There is no need to mention the company’s current status.
Focus on painting a vision of what the company will become in the future.
5. Be ambitious — Create goals that are exciting and challenging to motivate all employees to do their best to achieve it. However, do make sure that the goal is something realistic and achievable.
6. Be abstract — This means not putting in too many details, but focusing more on goals and providing inspiration.
7. Provide strategic direction — Paint a picture of where the company is headed in the future.
While the first component states that a vision statement should be kept short, some formally written vision statements can be as long as several pages.
There can be one or two sentences that sum up the idea of the vision.
However, some companies tend to write these statements in detail which are often used as a reference and guide for all their employees and stakeholders.
These visions also serve as guidelines when making big decisions for the company’s future.
2. Simple — Use simple words that everyone will understand. This is to make sure your message is understood by people of all ages and backgrounds.
You can also try to use catchy words and phrases for better recall.
3. Specific to the business — When writing a vision statement keep it specific to your business.
Align your goals with the values of the company.
Make sure that when your customers and employees read your vision, they would get the gist of the products and/or services you’re providing.
4. Future-oriented — Always look towards the future of the company. There is no need to mention the company’s current status.
Focus on painting a vision of what the company will become in the future.
5. Be ambitious — Create goals that are exciting and challenging to motivate all employees to do their best to achieve it. However, do make sure that the goal is something realistic and achievable.
6. Be abstract — This means not putting in too many details, but focusing more on goals and providing inspiration.
7. Provide strategic direction — Paint a picture of where the company is headed in the future.
While the first component states that a vision statement should be kept short, some formally written vision statements can be as long as several pages.
There can be one or two sentences that sum up the idea of the vision.
However, some companies tend to write these statements in detail which are often used as a reference and guide for all their employees and stakeholders.
These visions also serve as guidelines when making big decisions for the company’s future.
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