A digital content creator or influencer is someone whose online videos, photos or podcasts are followed, listened to and trusted by a sizable audience. They tend to specialize in a topic — beauty, lifestyle, pop culture and food are some of the most popular ones — but you’ll find influencers of all kinds.

How do people make money at this? The key is to amass a sizable number of subscribers or followers. With billions of people checking social media obsessively, the potential audience is enormous. But so is the competition for attention.

Over the last couple of years, there has been a new shift in digital marketing that puts a human face to a brand and/or company. Ever since social media became more popular, Social Media Influencers are continuing to make a pivotal impact in marketing for brands of all types.

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. A Market is any place or venue where buyers and sellers can exchange goods and services.

Networking isn't merely the exchange of information with others. It is about establishing and nurturing long-term, mutually beneficial relationships with the people you meet,